Our model
Expertise. End-to-end capability.
COLLABORATIVE CREATIVE
Integrated, insight-driven solutions.
Custodian’s creative team thrive on crafting bold designs that distinguish your brand from competitors, clearly communicate your campaign messaging, and effortlessly blend
strategic insight with creative vision.
Our in-house creative studio is made up of talented graphic designers, digital designers and copywriters, each skilled in producing high-quality marketing and corporate collateral, from point-of-sale displays to annual reports, company brochures, magazines, banners, and exhibition materials. All of it is designed to elevate your brand’s presence and ensure it resonates across every touchpoint. We also offer services in digital rendering, website design, e-zines, motion graphics, EDMs, video production, and social media content. We’re equipped to meet the pace of today’s fast-evolving digital landscape.
From campaign concepts to design rollout, Custodian
creates impactful communications that drive your brand
message.
Our team of graphic designers, motion designers, and
copywriters partner with you to help you stand out, reach
and resonate with consumers through innovative, accessible
designs.
MARKETING PROCUREMENT
Smart. Sustainable. Streamlined.
Our commitment to smarter, more sustainable marketing
procurement sits at the heart of everything we do. We
partner with leading brands to deliver efficient,
cost-effective strategies that optimise every step of the
marketing supply chain.
From concept to completion, we power campaigns with
innovative solutions, cutting-edge products, and a flexible
delivery model that ensures we meet every brief – on time,
on brand, and on budget.
With over 30 years of expertise in print management, we lead the way in the development of standout point-of-sale materials
and strategic print sourcing for some of Ireland’s most
recognisable brands. Supported by our parent company, PRL,
we provide a fully integrated supply chain and
route-to-market service, delivering speed, agility, and
measurable results.
Our procurement platform offers complete transparency – from
quoting to market analysis, allowing us to e-tender high
volumes and secure the best-fit solutions for each project.
All workflow and reporting are managed through our
state-of-the-art information system, giving you complete
clarity and control from start to finish.
When it comes to sustainability, we don’t just follow trends
– we set the standard. Our environmental credentials ensure
your campaigns make a powerful impact with a lighter
footprint, positioning your brand as a leader in responsible
marketing.
Rooted in Ireland. Connected to the world.
As a proud Irish business, we value our longstanding
relationships with local suppliers, built on trust,
collaboration, and shared success. At the same time, our
scale and experience allow us to extend our reach globally,
sourcing strategically from trusted partners across Europe
and the Far East for projects that demand it. This balance
of local knowledge and global reach gives our clients the
competitive edge.
Our commitment to smarter, more sustainable marketing
procurement sits at the heart of everything we do.
We partner with leading brands to deliver efficient,
cost-effective strategies that optimise every step of the
marketing supply chain.
WAREHOUSING AND LOGISTICS
Smarter storage. Faster delivery.
Seamless execution.
Our centralised warehousing and logistics hub in Greenogue
Business Park, Dublin, delivers agile and scalable campaign
execution across Ireland and beyond. From this secure, fully
equipped facility, we manage storage, kitting, co-packing,
and distribution of marketing and point-of-sale
materials.
With an integrated online catalogue and ordering system,
clients gain real-time insights into stock levels, campaign
performance and collateral usage. This streamlines
operations, reduces waste, and ensures only the most
effective materials are in circulation. Underperforming
materials are flagged and removed quickly, keeping your
marketing mix fresh and impactful.
We also offer dedicated kitting and co-packing services,
simplifying complex campaign preparation and consolidating
your supply chain. Our expert account management team
oversees your entire campaign – from production to final
delivery – through a single, connected system.
With a carbon measured warehouse, best in class technology, and years of experience in picking, packing and delivering campaigns.
Our warehouse team works closely with our account managers and suppliers to ensure your campaign reaches the market seamlessly.
Sustainability
Embedded in everything we do.
Our sustainability promise is embedded in everything we do.
We offer clients:
- Eco-conscious product options
- Sustainable packaging alternatives
- Carbon dashboards to measure and reduce emissions
- Lifecycle reporting for fully traceable procurement
-
Guidance on building greener sourcing policies without
compromising creativity or cost-efficiency
From reusable merchandise to recyclable and compostable
packaging, we help brands align their promotional efforts
with their environmental objectives.
Consumer demand for sustainable brands is increasing, from the product offerings through to business practices.
Custodian ensures your campaigns are delivered using environmentally friendly materials and processes, working with you to identify opportunities for further carbon reduction.
Merchandise
Creative. Compliant. Carbon-conscious.
Branded merchandise and bespoke packaging boost brand
engagement. At Custodian, we’ve invested in the people,
processes, and platforms that make sourcing seamless,
efficient, and sustainable.
Whether you’re after ready-made promotional items or fully
custom-designed products, our team can manage everything
from concept and creative through to sourcing, production,
and delivery.
We source from a trusted network of suppliers across
Ireland, Europe, and the Far East, tailored to meet your
project’s needs, timelines, and sustainability goals. All
our suppliers undergo rigorous audits, including ethical and
quality checks, so you can focus on your brand without the
paperwork. We also ensure full compliance with necessary
certifications such as CE, EN71, REACH, and FDA.
We help to drive brand awareness and create a more memorable experience for your consumers through premium merchandise that displays your branding and campaign messaging.
With handpicked, high quality merchandise, we transform everyday items into meaningful brand experiences.
TECH ENABLED
Fully integrated. Tech enabled service model.
Custodian offers a fully integrated tech enabled service
model. Our online management portal provides clients with
real-time visibility and control over projects, budgets,
stock, and performance.
Through this system, we deliver consolidated reporting,
including spend analytics and sustainability insights. Our
modules include:
- Studio manager
- E-procurement and production
- Store profiler
- Catalogue
- Carbon tracking
- Reporting
We work closely with our clients to understand and deliver on their business goals.
We identify opportunities for further growth and streamline the business process.