Custodian are delighted to partner with Mars on the launch of Trü Frü in the Irish market.

Trü Frü is a brand of frozen chocolate-covered fruit snack. We helped to bring this bold, bright and playful brand to life for the Irish market by designing and producing PR packs filled with product, stickers, a branded freezer bag and a plush fruit sourced by our merchandise team.

Through collaborative creative, marketing procurement and merchandise, Custodian assisted Mars in delivering high impact communications that resonated with customers and made for a delicious debut in Ireland!