We’re feeling inspired after another visit to Düsseldorf for PSI, the annual branded merchandise trade show. Suppliers from across Europe came together to showcase what’s new, what’s next, and what’s genuinely making a difference in branded merchandise. 

The trend towards more sustainable products was more prevalent than ever. From thoughtfully sourced materials to smarter packaging and longer-lasting product design, it’s clear the industry is responding to the growing demand for merchandise that’s both eye-catching and responsible.

It was also a wonderful opportunity for us to meet new suppliers and catch up with existing ones, where we had impactful conversations around trends, challenges, and opportunities for innovation in the branded merchandise space.

We left PSI 2026 energised and full of fresh ideas, ready to develop new and meaningful solutions for our clients! Contact Ciara.whelan@custodian.ie if you’d like to discuss your branded merchandise requirements.